Russell Simmons created Argyleculture with the Urban Graduate in mind – a term coined by its’ founder that defines an emerged male and female consumer born and bred in the hip hop culture, now mature and successful in his or her own right. The Brand represents a “modern” American point of view, which is multi-racial, singularly cultural. Argyleculture products are designed with inclusionary intentions, appealing to all fashion conscious men and offering wardrobe options across sportswear, clothing and accessory categories. The brand features traditional and classic elements, with highlighted twists, that add a degree of irreverence and unpredictability.