Russell Simmons leads an amazing empire with a foundation built by hip-hop & rap music. Simmons and Rick Rubin co-created DEF JAM Records in the early 80s which helped to launch the careers of a number of important artists like Kurtis Blow, Slick Rick,  Run-D.M.C. and the Beastie Boys. His social activism has many people people believing that he should be running New York City! From Def Jam to Phat Farm to even making an Energy Drink…Simmons prolific portfolio of life events is ever evolving…But let’s take it back Old Skooool… SIMMONS-video-title