The RUSH CARD? So What is it? RushCard is a prepaid debit service owned by hip-hop mogul Russell Simmons and was started in 2003. RushCard’s main perk is its two-day advance on direct deposits. There are 2 plans to choose from – you simply pick the one that works best for you: With the Rush Unlimited Plan, you get unlimited signature and PIN transactions for a Monthly Fee of $7.95 – or $5.95 for every month you are enrolled and using Direct Deposit. With the Pay As You Go Plan, you pay $1.00 for each purchase up to a maximum of $10 per calendar month