So, WHY? Why RushCard?? The mission is simple…based on Simmons’ commitment! “Today there are more than 68 million Americans who cannot, or choose not, to establish a traditional banking relationship. We believe that every American should have access to an affordable place to keep their hard-earned money—an alternative banking solution that’s safe and convenient. Russell Simmons started RushCard more than a decade ago with a mission: Empower our members by providing products and financial services that enable them to gain control and realize their personal hopes and financial goals.”