So where does Russell Simmons and All Def Digital come into all of this? Check out this write-up and interview from back in 2013 on the Huffington Post:
“Live from the Samsung SMART Studio at CES 2013, Russell Simmons and Awesomeness TV CEO Brian Robbins chat about their upcoming collaborative “All Def Digital” YouTube network, which Simmons projects as a production empire of music, comedy, poetry, and much more. “In terms of just taking artists and broadening them across different media, I think that there’s no one really there managing them properly,” Simmons says. “I just think that there’s a hole in the market.”