While Simmons already has his GlobalGrind.com site up and running, he still has big ambitions to realize online. “America is integrating and this is post-racial America. And it’s underserved,” he says. “I think that people consume content differently from the way that most people are putting it out and that’s what I want to do.”
And it looks as if he’s found the perfect partner for his project: Brian Robbins. The two actually go way back in terms of working in the entertainment industry. Robbins managed to convince Russell to star in the first movie that the young filmmaker ever produced and directed. Now, Robbins is riding the recent launch of his own Awesomeness TV channel, which has emerged as YouTube’s destination for teen/tween content. He says, “If MTV, Nickelodeon and the CW had a baby, that would be Awesomeness.”